BNI is the world's largest referral organisation, with Chapters in many countries around the globe. It was started in 1985 by Dr. Ivan Misner, one of the world's leading experts in networking and word-of-mouth marketing.
Being active in BNI is like having up to 40 sales people working for you, because your fellow members will be carrying your cards and referring your business to people they meet, without you having to pay them any salaries or commission. Successful businesses depend on 'word-of-mouth' marketing as the best form of promotion there is.
BNI provides a structured, supportive, business environment in which local business people can get together to network, learn valuable new marketing skills and develop the strong personal relationships that lead to trust and the consequent generation of significant business for each other.
One of the main advantages of BNI is the exclusivity, there can be only one member from each industry in a chapter. Therefore there is no competition, everyone is working for each other, and any referrals within your field of work will go straight to you.
Dr. Misner was a management consultant when he started BNI. He received most of his business through referrals. However, he was not satisfied with the types of business groups that existed and he put together a networking group that he felt was structured, focused on doing business, and had an emphasis on positive reinforcement and support. That organization became BNI.
We believe in Givers Gain®: by giving business to others, you will get business in return.
We are a group of committed local businesses, dedicated to helping each other grow.